What are marketing retainer packages and why are they important for your growing business? While short-term, ad-hoc marketing campaigns can sometimes deliver short-term results, they can often fail to sustain long-term success. According to a McGraw-Hill Research study involving 600 companies, the ones that maintained their marketing spend during tough...
Why Expertise Matters in Medical and Technology Marketing
Many specialised businesses fall into the trap of hiring generalist marketers who, despite their skills,...Why Jaguar’s Controversial Relaunch Might Just Be a Stroke of Genius
Jaguar’s recent rebrand has sent shockwaves through the automotive world. With a fully electric line-up,...Why Regulated Industries Need Better Content for AI
Artificial intelligence (AI) is now part of our everyday lives. From quick answers to complex...
Capturing and keeping the attention of your target audience can be ridiculously challenging at times. One proven method to achieve...
2023 was a good year for startups! The UK saw a remarkable surge in entrepreneurial activity over 12 months, with...
In the past, healthcare marketing often relied on traditional channels such as billboards, television commercials and newspaper advertisements. These methods...
Let’s face it, economic conditions are harsh at the moment and the cost-of-living crisis is affecting us all. We know...
As anyone who remembers 1985 nostalgically will know, Huey Lewis sang ‘The power of love is a curious thing… make...
Marketing budgets are the fuel for your business growth. This crucial aspect of any company’s strategy dictates how effectively it...
