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The Power of Retainer Packages

What are marketing retainer packages and why are they important for your growing business? While short-term, ad-hoc marketing campaigns can sometimes deliver short-term results, they can often fail to sustain long-term success. According to a McGraw-Hill Research study involving 600 companies, the ones that maintained their marketing spend during tough...

Why Expertise Matters in Medical and Technology Marketing

Many specialised businesses fall into the trap of hiring generalist marketers who, despite their skills,...

Conquer Your Marketing with AIDA!

Capturing and keeping the attention of your target audience can be ridiculously challenging at times....

Top Marketing Mistakes Tech Startups Make

2023 was a good year for startups! The UK saw a remarkable surge in entrepreneurial...

Can AI Replace Human Creativity in Copywriting?

AI in content marketing is everywhere!  Last year, it was worth a mind-blowing $37 billion and it’s set to have...
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Easter Marketing Trends, Tips & Advice

With Easter just around the corner, we want to share with you some of our marketing tips and ideas to...
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