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From Rotary Dials to AI: 30+ Years of Copywriting Adventures

Today is World Copywriters' Day, and I'm feeling wonderfully nostalgic. See if you can picture this: It’s the late 90s. I'm at my Gateway computer (remember those Friesian cow-spotted boxes?), the CRT monitor humming, dial-up modem screeching its electronic handshake. My cordless phone - antenna fully extended like I'm directing...

Why Expertise Matters in Medical and Technology Marketing

Many specialised businesses fall into the trap of hiring generalist marketers who, despite their skills,...