In the past, healthcare marketing often relied on traditional channels such as billboards, television commercials and newspaper advertisements. These methods prioritised broad messages aimed at wide audiences, with little room for personalisation or direct interaction with potential patients. As effective as these methods were for their time, they lacked the...
Can AI Replace Human Creativity in Copywriting?
AI in content marketing is everywhere! Last year, it was worth a mind-blowing $37 billion...What is a Fractional CMO?
In an era where business agility and expertise are more crucial than ever, particularly in...How To Use Blood in Advertising
Blood. We all know what it is and some people are more squeamish about seeing...
The World Health Organization (WHO) joined video-sharing platform TikTok last week to counter coronavirus misinformation online. WHO is one of...
Medical advertising has often been guilty of being too complex and, dare we say it, too clinical. (We’re aware of...
Writing a healthcare blog probably isn’t high up on your to-do list today. After all, you have a busy medical...
We’re delighted to introduce you to our newest client, Operative Experience, Inc., creators of simulation based systems for surgery &...
