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Can AI Replace Human Creativity in Copywriting?

AI in content marketing is everywhere!  Last year, it was worth a mind-blowing $37 billion and it’s set to have a $107 billion market share by 2028.  And while the AI frenzy continues to gather pace, there are plenty of people out there who will tell you that the role...

What is a Fractional CMO?

In an era where business agility and expertise are more crucial than ever, particularly in...

How To Use Blood in Advertising

Blood. We all know what it is and some people are more squeamish about seeing...

WHO Joins TikTok To Give Coronavirus Advice

The World Health Organization (WHO) joined video-sharing platform TikTok last week to counter coronavirus misinformation...

Storytelling in Healthcare: Keep It Simple

Medical advertising has often been guilty of being too complex and, dare we say it, too clinical. (We’re aware of...
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How To Create A Healthcare Blog For Your Medical Practice

Writing a healthcare blog probably isn’t high up on your to-do list today.  After all, you have a busy medical...
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New Client Announcement: Operative Experience, Inc.

We’re delighted to introduce you to our newest client, Operative Experience, Inc., creators of simulation based systems for surgery &...
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