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Healthcare Copywriting: Why Your Brilliant Product Deserves Better Marketing Copy

Reading time: 8 minutes The Brochure That Killed the Excitement I was at a medical simulation trade show a few years ago, chatting to a surgeon who'd just demonstrated a genuinely brilliant training device. His eyes were lit up. He was animated, passionate, explaining how this thing was going to...

The Power of Retainer Packages

What are marketing retainer packages and why are they important for your growing business? While...

The Evolution of Healthcare Marketing

In the past, healthcare marketing often relied on traditional channels such as billboards, television commercials...

Can AI Replace Human Creativity in Copywriting?

AI in content marketing is everywhere!  Last year, it was worth a mind-blowing $37 billion...

What is a Fractional CMO?

In an era where business agility and expertise are more crucial than ever, particularly in sectors like medical, healthcare, biotech,...
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How To Use Blood in Advertising

Blood. We all know what it is and some people are more squeamish about seeing it than others. But when...
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WHO Joins TikTok To Give Coronavirus Advice

The World Health Organization (WHO) joined video-sharing platform TikTok last week to counter coronavirus misinformation online.  WHO is one of...
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Storytelling in Healthcare: Keep It Simple

Medical advertising has often been guilty of being too complex and, dare we say it, too clinical. (We’re aware of...
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How To Create A Healthcare Blog For Your Medical Practice

Writing a healthcare blog probably isn’t high up on your to-do list today.  After all, you have a busy medical...
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New Client Announcement: Operative Experience, Inc.

We’re delighted to introduce you to our newest client, Operative Experience, Inc., creators of simulation based systems for surgery &...
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