Strategic Copywriters who Understand your World

For over 30 years, ambitious companies have trusted us to be their strategic partner when entering new markets or elevating their brand.

We’re experts at cross-border communications, with particular expertise in helping companies navigate UK, European and US markets. Whether you’re expanding internationally or strengthening your home market position, we ensure your message lands perfectly.

What We Do

We’re strategic copywriters and content creators who specialise in complex sectors. We transform technical innovations into compelling narratives that drive business results.

Our team brings together deep sector expertise with exceptional writing skills – we’re as comfortable crafting white papers on orthopaedic innovations as we are creating content strategies for cybersecurity firms. We understand why your messaging needs to shift between NHS stakeholders and private healthcare buyers, between defence contractors and civilian markets, between technical teams and C-suite executives.

Every piece of content we create is purposeful, precise, and perfectly pitched to your audience.

Our sweet spot? Working with life sciences, medical device, healthcare tech and B2B SaaS companies who have brilliant solutions but need help articulating their value in new markets. We’ve partnered with everyone from ambitious startups to established enterprises, and we know what it takes to cut through the noise.

Real Expertise, Real Results

Defence & Security
From tactical combat casualty care to body worn camera systems, we understand the unique demands of the defence sector. We’ve helped position everything from battlefield medical innovations to surveillance and training technologies, crafting messages that resonate with military and civilian decision-makers whilst maintaining operational security. We know how to communicate complex capabilities without compromising sensitive information.

Life Sciences & Medical
From cutting-edge diagnostic tools to surgical innovations, we understand the clinical world inside out. We’ve positioned everything from surgical devices to telehealth platforms, and we know how to balance innovation, regulation, and market adoption.

Healthcare Technology
From medical simulation systems to AI powered diagnostics, we’ve helped dozens of healthtech companies navigate the complex art of selling to both IT directors and Chief Medical Officers.

B2B Technology & Cybersecurity
Whether you’re selling enterprise SaaS or next-gen security solutions, we translate complex technology into clear business value. We know your buyers, understand their pain points, and craft messages that resonate from C-suite to IT department.

Why Companies Choose Aitkens Media

We bridge markets and cultures

We help you maintain your brand’s core strength whilst adapting your message for different business cultures. We know what resonates in Silicon Valley versus the City of London, what works for US healthcare versus the NHS.

We understand your technology and your markets

You won’t spend half your time explaining what your product does. Our team has deep sector knowledge – we’ve been immersed in medical, scientific and technology markets for decades. We get excited about your innovations because we genuinely understand their impact.

We scale with you

Need a full strategic overhaul? We’re on it. Just need brilliant copy for your UK website? Perfect. Want ongoing support to maintain momentum? Our retainer partnerships give you consistent access to senior expertise, priority response times, and the deep understanding that comes from a true partnership – all at a predictable monthly investment.

We deliver measurable results

Pretty words are lovely, but we’re about pipeline, not poetry. Every strategy, every piece of content, every campaign is designed to drive real business outcomes. Lead generation, brand elevation, market penetration – we measure what matters.

How We Work With You

Every client is different. We believe in clarity, momentum, and results. Our approach is straightforward – we listen, we understand your challenges, and we create solutions that work. We tailor our approach to deliver exactly what you need, when you need it.

• Market Entry Strategy – Your roadmap for UK/EU success
• Strategic Content Programmes – From thought leadership to lead generation
• Brand Positioning & Messaging – Making sure you sound like you, just better
• Digital Marketing & PR – Getting you noticed by the right people
• Fractional CMO Services – Senior strategic guidance without the senior price tag

The Aitkens Media Difference

We’re not trying to be all things to all people. We’re brilliant at what we do: helping ambitious life sciences, healthcare and technology companies tell their stories, enter new markets, and grow their businesses.

In an era of automated content and AI-generated copy, our human expertise becomes even more valuable. Why? Because your buyers can spot generic content instantly. They know when they’re reading something real versus something manufactured.

Strategic positioning for defence audiences, crafting messages for healthcare decision-makers, understanding regulatory implications, knowing which messages resonate with venture capitalists versus medical directors – this requires genuine sector knowledge, cultural understanding, and the kind of nuanced thinking that comes from three decades of experience. We help you stand out in a sea of automated sameness with authentic, strategic content that actually connects.

Let’s Talk About Your Growth

Ready to take your business to the next level? Whether you’re a US company eyeing European expansion or a UK firm ready to scale, we should talk.

Book a Conversation: No pitch, no pressure, just a proper discussion about your challenges and whether we can help.

Joanna Aitkens, Founder – “After three decades in this business, I’ve built Aitkens Media around a simple principle: brilliant companies deserve brilliant marketing. Not complicated, not over-promised, just strategic thinking and excellent execution that drives real results.”