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Content & Strategy for Medical, Healthcare & Technology Sectors

Clear, compelling content that helps complex businesses explain what they do and why it matters

Healthcare regulatory copywriting specialist Joanna Aitkens, Aitkens Media

Need copy fast?

One-off projects with quick turnaround — website pages, case studies, white papers

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Not sure what you need?

Start with a Copy Clarity Review — I'll audit what you've got and tell you what's working

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Want ongoing support?

Monthly retainers for regular content — blogs, emails, PR thought leadership articles

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Got a project in mind? Tell us what you’re working on, even if it’s just a rough idea. Get in touch today.

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“Requires minimal input – making the process straightforward even when we’re busy.”

– Tautvydas Karitonas, Managing Director, Test Labs

The Small Business Guide to Writing Powerful Website CopyThe Small Business-Guide to Writing-Powerful Website-Copy by Joanna Aitkens. Front cover of book on wooden table

“Everything I’ve learned in 30 years of writing for global brands – packaged into a practical guide with worksheets you can use today.” – Joanna Aitkens 

Good website copy isn’t a mystery – it’s a skill. And like any skill, it’s much easier to learn when someone shows you exactly how it’s done.

My easy-to-follow ebook walks you through everything from understanding your audience and writing headlines that actually work, to CTAs that convert and SEO basics that won’t make your eyes glaze over.

No jargon. No padding. Just clear, practical advice from someone who’s spent three decades writing copy for healthcare, technology and global brands – and knows what works.

Additional worksheets are included for every chapter, so you’re not just reading about good copy. You’re writing it.

Get it on Amazon - £8.49 on Kindle

Free Tools to Improve Your Copy

The Human Voice Checklist – Spot AI-Generic Copy in Under 5 Minutes: Use this checklist to quickly identify if your website copy sounds like it was written by ChatGPT. Check each box that applies to your current copy. The more boxes you tick, the more robotic your content is likely to sound to readers: Get the Checklist

Homepage Copy Audit – A quick checklist to see if your homepage is doing its job. Find out what’s working, what’s not, and what to fix first: Get the Audit

 

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