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Content & Strategy for Medical, Healthcare & Technology Sectors

Clear, compelling content that helps complex businesses explain what they do and why it matters

medical and healthcare social media marketing and copywriting

Need copy fast?

One-off projects with quick turnaround — website pages, case studies, white papers

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Not sure what you need?

Start with a Copy Clarity Review — I'll audit what you've got and tell you what's working

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Want ongoing support?

Monthly retainers for regular content — blogs, emails, PR thought leadership articles

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Got a project in mind? Tell me what you’re working on, even if it’s just a rough idea. Get in touch today.

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“Requires minimal input – making the process straightforward even when we’re busy.”

– Tautvydas Karitonas, Managing Director, Test Labs

Free Tools to Improve Your CopyThe Small Business-Guide to Writing-Powerful Website-Copy by Joanna Aitkens. Front cover of book on wooden table

The Human Voice Checklist – Spot AI-Generic Copy in Under 5 Minutes: Use this checklist to quickly identify if your website copy sounds like it was written by ChatGPT. Check each box that applies to your current copy. The more boxes you tick, the more robotic your content is likely to sound to readers: Get the Checklist

Homepage Copy Audit – A quick checklist to see if your homepage is doing its job. Find out what’s working, what’s not, and what to fix first: Get the Audit

Want the Complete System?

The Small Business Guide to Writing Powerful Website Copy – practical, no-nonsense advice from 30 years of writing for healthcare and tech brands.

Covers audience research, headlines that grab attention, benefits-driven copy, CTAs that convert, SEO basics, and how to use AI without sounding like everyone else.

Price:
£8.49 on Kindle

Get it on Amazon

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