At last, native Instagram scheduling in an official app! Scheduling Instagram posts has always been tricky. For anyone trying to keep their Instagram business account up to date, and full of fresh posts, if you didn’t want to post in real-time, there haven’t many options available. Whilst scheduling with a handful of third-party tools […]
Most of us have come across the ‘Christmas in July’ promotions that many businesses put in place to get over the early summer hump. But, when it comes to digital marketing, Christmas really does start in July. Planning for a successful holiday campaign can take months and the busiest shopping period of the year is […]
Writing a healthcare blog probably isn’t high up on your to-do list today. After all, you have a busy medical practice to run and there are 101 other things that need your attention. From a never-ending queue of patients, to organising healthcare clinics, medical reps, staffing issues and regulatory meetings, there simply aren’t enough hours […]
A few days ago Facebook started a trial in Canada to hide the number of likes on Instagram posts. Not all users are part of this trial, and the actual numbers have not been confirmed, but rumours and independent calculations estimate the change could have affected up to 75% of Canadian users. The effect of […]
With Easter just around the corner, we want to share with you some of our marketing tips and ideas to help you create exciting conversations for your business’ social media networks. Chocolate and Easter eggs remain a firm favourite but new trends are emerging as ways to treat ourselves at this time of year. Here […]
How quickly do you use Facebook reactions on posts? Very soon you’ll be able to engage even quicker with your favourite posts! Facebook are rolling out a new way for you to react or comment quicker than ever before to a photo or video. The new option lets you tap and hold on a video […]
Even though content marketing has been the buzz-word in marketing circles for several years, not everyone understands what it is or what it’s for? The confusion is understandable. Content marketing represents a shift from the ‘look at me’ approach of traditional advertising with easy-to-track quick results to a more subtle and, sometimes, harder to […]
We’re delighted to introduce you to our newest client, Operative Experience, Inc., creators of simulation based systems for surgery & pre-hospital training. OEI have re-imagined medical education with life identical patient simulators that offer a true-to-life operative experience for learners. Their next-generation healthcare simulation training includes obstetrics, tactical and surgical specialties. OEI customers love […]
Here’s something that made all of us at Aitkens Media collectively go “ahhh”. Take a look at how the Ritz-Carlton Company have created a simple, animated story about one of their guests.
5 Reasons Why Blogging Is A Must For Small And Medium Businesses
Blogs are ubiquitous. No matter what area of business you are in, your competitors probably have a blog. Maybe you’ve even started your own, only to see it fizzle out after a few posts as inspiration and opportunity evaporate into the ether. From their beginnings as online personal journals of angsty teenagers, blogs have become […]