Whilst getting brand recognition and a large number of followers is nice, at the end of the day, sales conversions rule! Encourage your followers to make a purchase with these 8 top tips from our team. Be Responsive Answering DMs and comments quickly and helpfully is a must! This is the single most important point […]
A trend for medical companies and healthcare brands to turn to celebrities and influencers to promote health related products has been widely criticised. Popular YouTubers, Instagramers and bloggers promote a wide range of products on their social media accounts: from trendy detox diets to ‘skinny’ tea and opinions about vaccinations … And not everyone is […]
One of the key skills needed for public speaking is being able to read the room: understand who you’re addressing and tailor your message to that particular group. There’s nothing worse than delivering a punch-line to a stoney-faced audience and wincing at the tumble-weed effect as the room goes silent! Social media is no different. […]
Are you feeling overwhelmed with a never ending to-do list for your business? At this time of year, it can feel as though even if you worked 24 hours a day you’d never get through everything. There’s so much to stay on top of and it can feel as though you’re drowning in a sea […]
TV adverts remind us that, worryingly, 1 in 2 of us will get cancer at some stage in our lives. And, whilst we know that we ‘should’ book regular cervical cancer tests, prostate examinations, blood pressure tests and sign up for flu vaccines, we aren’t always very good at carrying out the simple preventative steps […]
New updates from Instagram The world of social media changes quickly and Instagram is no exception. In the past few months many major modifications to the service have been announced – including a name change from ‘Instagram’ to ‘Instagram from Facebook’. There are 5 changes that the Aitkens Media team predict will have the biggest […]
65% of consumers prefer dealing with brands they can reliably message on social media. 61% expect a reply faster than ‘a year ago’. If your business delays in replying to Facebook, Instagram and Twitter messages (or worse, ignores them altogether!) you could be alienating a large part of your customer base. In a world where […]
As we mentioned in our previous blog post, consumers will quickly switch brands based on just their experience of customer service. It’s easy for a small or medium business to focus on their brick-and-mortar in-store service. However, in the age of social media, digital ‘online-store’ customer service is just as important, if not more so! […]
Brand switching, or brand jumping as it’s also called, has always affected businesses. While the development of affordable technology has made access to small and medium brands easier for the average consumer, it has made the ability to switch brands much easier too. How does brand switching affect small and medium businesses? The switching economy […]
As the holiday season will be here in the blink of an eye, we thought that those of you who run physical retail stores might be enthused by the knowledge that a whopping 61% of shoppers would rather shop with brands that have a physical location than ones that are online only.* Ordering from the […]
