It’s time to learn more & adapt quickly if you want your business to succeed. If you’ve heard talk about customer personas before and the whole idea leaves you a little uninspired, take heart. These simple steps will prove to you that this isn’t useless psychobabble but instead this is the single most useful tool […]
Blood. We all know what it is and some people are more squeamish about seeing it than others. But when we provide marketing and advertising services for medical & healthcare companies, blood can be a tricky substance to handle. The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media. They […]
The World Health Organization (WHO) joined video-sharing platform TikTok last week to counter coronavirus misinformation online. WHO is one of the leading organisations that are working to contain the spread of the virus. Benedetta Allegranzi, technical lead of infection prevention and control, says “We are joining [TikTok] to provide you with reliable and timely public […]
Medical advertising has often been guilty of being too complex and, dare we say it, too clinical. (We’re aware of the pun!) With spinning molecules, interplanetary grids, dense copy and boring graphics, medical ads simply weren’t connecting with the very people they were aiming to help. The Hytrin Ad, however, demonstrated with the simplicity of […]
If you’re looking to build your business on Instagram with ads, our handy guide and tips will help you get started.
Whilst getting brand recognition and a large number of followers is nice, at the end of the day, sales conversions rule! Encourage your followers to make a purchase with these 8 top tips from our team. Be Responsive Answering DMs and comments quickly and helpfully is a must! This is the single most important point […]
A trend for medical companies and healthcare brands to turn to celebrities and influencers to promote health-related products has been widely criticised. Popular YouTubers, Instagramers and bloggers promote a wide range of products on their social media accounts: from trendy detox diets to ‘skinny’ tea and opinions about vaccinations … And not everyone is happy […]
One of the key skills needed for public speaking is being able to read the room: understand who you’re addressing and tailor your message to that particular group. There’s nothing worse than delivering a punch-line to a stoney-faced audience and wincing at the tumble-weed effect as the room goes silent! Social media is no different. […]
Are you feeling overwhelmed with a never ending to-do list for your business? At this time of year, it can feel as though even if you worked 24 hours a day you’d never get through everything. There’s so much to stay on top of and it can feel as though you’re drowning in a sea […]
TV adverts remind us that, worryingly, 1 in 2 of us will get cancer at some stage in our lives. And, whilst we know that we ‘should’ book regular cervical cancer tests, prostate examinations, blood pressure tests and sign up for flu vaccines, we aren’t always very good at carrying out the simple preventative steps […]
