Are you feeling overwhelmed with a never ending to-do list for your business? At this time of year, it can feel as though even if you worked 24 hours a day you’d never get through everything. There’s so much to stay on top of and it can feel as though you’re drowning in a sea […]
TV adverts remind us that, worryingly, 1 in 2 of us will get cancer at some stage in our lives. And, whilst we know that we ‘should’ book regular cervical cancer tests, prostate examinations, blood pressure tests and sign up for flu vaccines, we aren’t always very good at carrying out the simple preventative steps […]
New updates from Instagram The world of social media changes quickly and Instagram is no exception. In the past few months many major modifications to the service have been announced – including a name change from ‘Instagram’ to ‘Instagram from Facebook’. There are 5 changes that the Aitkens Media team predict will have the biggest […]
65% of consumers prefer dealing with brands they can reliably message on social media. 61% expect a reply faster than ‘a year ago’. If your business delays in replying to Facebook, Instagram and Twitter messages (or worse, ignores them altogether!) you could be alienating a large part of your customer base. In a world where […]
As we mentioned in our previous blog post, consumers will quickly switch brands based on just their experience of customer service. It’s easy for a small or medium business to focus on their brick-and-mortar in-store service. However, in the age of social media, digital ‘online-store’ customer service is just as important, if not more so! […]
Brand switching, or brand jumping as it’s also called, has always affected businesses. While the development of affordable technology has made access to small and medium brands easier for the average consumer, it has made the ability to switch brands much easier too. How does brand switching affect small and medium businesses? The switching economy […]
As the holiday season will be here in the blink of an eye, we thought that those of you who run physical retail stores might be enthused by the knowledge that a whopping 61% of shoppers would rather shop with brands that have a physical location than ones that are online only.* Ordering from the […]
At last, native Instagram scheduling in an official app! Scheduling Instagram posts has always been tricky. For anyone trying to keep their Instagram business account up to date, and full of fresh posts, if you didn’t want to post in real-time, there haven’t many options available. Whilst scheduling with a handful of third-party tools […]
Most of us have come across the ‘Christmas in July’ promotions that many businesses put in place to get over the early summer hump. But, when it comes to digital marketing, Christmas really does start in July. Planning for a successful holiday campaign can take months and the busiest shopping period of the year is […]
5 Reasons Why Blogging Is A Must For Small And Medium Businesses
Blogs are ubiquitous. No matter what area of business you are in, your competitors probably have a blog. Maybe you’ve even started your own, only to see it fizzle out after a few posts as inspiration and opportunity evaporate into the ether. From their beginnings as online personal journals of angsty teenagers, blogs have become […]