Copywriting for healthcare companies that need to be understood
We’ve been writing for the healthcare and medical technology sector for over 30 years. Our clients include medical simulation companies, diagnostic firms, surgical training providers, and healthcare IT businesses across the UK, US, and Europe.
We know why your NHS messaging needs to differ from your private healthcare pitch. We can write about orthopaedic innovations, telehealth platforms, and clinical education without needing a three-hour briefing first.
This means you spend less time educating your copywriter and more time moving forward.
What we write:
- Website copy that explains complex products clearly
- Case studies that prove clinical and commercial impact
- White papers and thought leadership
- Blog content and email campaigns
- PR and conference materials
Product Launch?
Website copy, sales sheets, and positioning for your new device or platform.
Get a quoteBuilding Authority?
Case studies, white papers, and thought leadership that position you as an expert.
See how it worksNeed Ongoing Content?
Monthly retainers for blogs, emails, and campaign copy — so your team can focus on what they do best.
Let's talkLooking for a dedicated medical copywriter? See our Medical Copywriter page.
Looking for a non-medical copywriter? See our B2B Copywriter page.
Working with Joanna has been an absolute pleasure. She understands our industry, quickly grasps technical topics, and turns them into engaging, well-structured content that speaks to our audience. She’s easy to work with, always delivers on time, and requires minimal input – making the process straightforward even when we’re busy. Joanna played a key role in creating content for our website and Test Labs annual, and I wouldn’t hesitate to work with her again.
Tautvydas Karitonas
Managing Director - Test Labs
I had the pleasure of working with Joanna from 2011 to 2019 as Aitkens Media managed our social media channels. Joanna and her team have an excellent working knowledge of a vast product catalog. While they wrote articles and posts for various topics (medical, general science and physics), I can especially recommend her to any business active in the medical simulation or healthcare markets. We have come to know Aitkens Media as a confident and professional agency. Joanna and her team were always happy to go the extra mile while being friendly, creative and adaptable. The team is really well managed and has worked extremely well with our teams around the world, supporting both sales and marketing (including multi language translations). Joanna has always been ready to offer practical and strategic advice to improve our presence on social media which led the right followers to our profiles. Thank you for many years of a fun and empowering collaboration. > Highly recommended!
Anna Wittig
Head of Marketing - 3B Scientific
It has been fantastic working with Joanna and her team on our content marketing initiatives. Joanna is highly professional and knowledgeable about the healthcare education industry. She brings extensive research and creativity to our marketing and we are extremely fortunate to have been able to partner with her.
Martin Currie
Marketing Director - Operative Experience
Aitkens Media have represented our company on Social Media for a year now and taken our levels of engagement with our clients to a whole new level. They provide an incredibly professional and knowledgeable addition to our team and have added enormous value. Their input and ideas are widely respected and have contributed significantly to our overall business and marketing strategies & communications.
Simon Albert
Founder & Managing Director - CharityChallenge.com
Joanna contacted me regarding the development of a simulation model for physicians to reduce maternal deaths from bleeding after delivery. Joanna has an advanced understanding of anatomy and physiology, and she is quick to understand medical concepts that are new to her. If you are a physician with a new product, and need someone who can both understand your product and communicate its benefit, I would recommend speaking to Joanna.
Russ Jelsema
Medical Director - Natera Inc
“I worked with Joanna on a specific project to build my expertise and improve visibility in a particular area. She was incredibly knowledgeable, professional, and – most importantly – so easy to talk to. Joanna really took the time to understand what I needed, offered great advice on the content and perspectives that would be most effective, and then delivered excellent work.
She not only met every deadline but also made the whole process enjoyable. I especially appreciated how she challenged my thinking in a really positive way and how thoroughly she researched an area she may not have had much prior experience with – yet made it sound like she had!
I can’t recommend her highly enough.”
Debbie Holder
Owner and Clinical Lead - Occupational Health Services Ltd.
[Aitkens Media] Put together an innovative presentation for us which was extremely informative, motivational and very well received by a group of delegates from across the UK. Very professional to work with and very flexible. I would have no hesitation in recommending to other organisations and would definitely use their services again in the future.
Susan Blunt
Senior Challenge Events Programme Manager - Macmillan Cancer Support
It is a pleasure working with Joanna. She is so articulate & has a calming influence on our team. Joanna & her team have taken our charity forward, building our website, showcasing our work, writing blogs and social media posts. Thank you Joanna. We don’t know what we would do without you.
Jo Gratze
Founder & CEO - Hospice Aid UK
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