No-Nonsense Copy & Content Strategy Advice for Exhausted Marketers
Most marketing advice isn’t written for people, like you, who deal with regulation, technical subject matter experts, or scientific accuracy battles.
This newsletter is.
Landing in your inbox every first Tuesday of the month, it’s packed with the kind of stuff I wish someone had told me decades ago.
Each month, I share practical, unfussy guidance for marketers in healthcare, medtech, medical simulation, science, and other complexity-heavy sectors. No jargon. No waffle. No “10 hacks” nonsense.
Just clear, usable advice you can apply immediately when you’re short on time, short on internal resource, and drowning in content demands.
What you’ll get:
- How to simplify complex technical or scientific messages without dumbing them down
- How to write content that navigates compliance, accuracy and speed
- How to manage SMEs who think they can write (but can’t)
- Content frameworks that stop you reinventing the wheel every week
- Real examples from healthcare, medtech, simulation and science-led companies … and a few unexpected sources too!
Who it’s for:
- Overstretched marketing teams
- Lone marketers fighting five departments at once
- US companies expanding into the UK and EU
- UK teams who need clarity, not more noise
If you want one clear, useful, industry-specific insight each month – join us.
One email. First Tuesday of every month. Zero waffle.
Testimonials
Just a few of the lovely things clients say about working with Joanna and the Aitkens Media team.
I had the pleasure of working with Joanna from 2011 to 2019 as Aitkens Media managed our social media channels. Joanna and her team have an excellent working knowledge of a vast product catalog. While they wrote articles and posts for various topics (medical, general science and physics), I can especially recommend her to any business active in the medical simulation or healthcare markets. We have come to know Aitkens Media as a confident and professional agency. Joanna and her team were always happy to go the extra mile while being friendly, creative and adaptable. The team is really well managed and has worked extremely well with our teams around the world, supporting both sales and marketing (including multi language translations). Joanna has always been ready to offer practical and strategic advice to improve our presence on social media which led the right followers to our profiles. Thank you for many years of a fun and empowering collaboration. > Highly recommended!
Anna Wittig
Head of Marketing - 3B Scientific
It has been fantastic working with Joanna and her team on our content marketing initiatives. Joanna is highly professional and knowledgeable about the healthcare education industry. She brings extensive research and creativity to our marketing and we are extremely fortunate to have been able to partner with her.
Martin Currie
Marketing Director - Operative Experience
Joanna contacted me regarding the development of a simulation model for physicians to reduce maternal deaths from bleeding after delivery. Joanna has an advanced understanding of anatomy and physiology, and she is quick to understand medical concepts that are new to her. If you are a physician with a new product, and need someone who can both understand your product and communicate its benefit, I would recommend speaking to Joanna.
Russ Jelsema
Medical Director - Natera Inc
Aitkens Media have represented our company on Social Media for a year now and taken our levels of engagement with our clients to a whole new level. They provide an incredibly professional and knowledgeable addition to our team and have added enormous value. Their input and ideas are widely respected and have contributed significantly to our overall business and marketing strategies & communications.
Simon Albert
Founder & Managing Director - CharityChallenge.com
[Aitkens Media] Put together an innovative presentation for us which was extremely informative, motivational and very well received by a group of delegates from across the UK. Very professional to work with and very flexible. I would have no hesitation in recommending to other organisations and would definitely use their services again in the future.
Susan Blunt
Senior Challenge Events Programme Manager - Macmillan Cancer Support
“I worked with Joanna on a specific project to build my expertise and improve visibility in a particular area. She was incredibly knowledgeable, professional, and – most importantly – so easy to talk to. Joanna really took the time to understand what I needed, offered great advice on the content and perspectives that would be most effective, and then delivered excellent work.
She not only met every deadline but also made the whole process enjoyable. I especially appreciated how she challenged my thinking in a really positive way and how thoroughly she researched an area she may not have had much prior experience with – yet made it sound like she had!
I can’t recommend her highly enough.”
Debbie Holder
Owner and Clinical Lead - Occupational Health Services Ltd.
We have worked with Joanna for many years. She is a pleasure to deal with. A true professional, Joanna is extremely knowledgeable and very helpful. Deadlines are met and information presented with clarity and attention to detail. We can highly recommend working with Aitkens Media Ltd.
Philip Daulby
Director - Philip Daulby Financial Management
Joanna is brilliant to work with – easy to brief, full of ideas, and she quickly understands what’s needed. Her knowledge and interest in our business area means she can take complex topics and turn them into clear, engaging content without any hand-holding. She’s always on time, on budget, and makes the whole process really straightforward. Plus, she’s a great sounding board when brainstorming ideas. I’d happily recommend her to anyone looking for a reliable, knowledgeable writer who makes life easier.
Clare Simpson
Head of Marketing - Reveal Media
Working with Joanna has been an absolute pleasure. She understands our industry, quickly grasps technical topics, and turns them into engaging, well-structured content that speaks to our audience. She’s easy to work with, always delivers on time, and requires minimal input – making the process straightforward even when we’re busy. Joanna played a key role in creating content for our website and Test Labs annual, and I wouldn’t hesitate to work with her again.
Tautvydas Karitonas
Managing Director - Test Labs
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