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Why Political Hyperbole Kills Trust (And Your Copy)

Can we please, PLEASE stop using hyperbolic phrases in politics and business? I've been listening to UK politicians this year and honestly, it's like listening to a bunch of estate agents describing a studio flat as "a bijou property with infinite potential." Just in the first half of 2025, we've...

Why Regulated Industries Need Better Content for AI

Artificial intelligence (AI) is now part of our everyday lives. From quick answers to complex...

Can AI Replace Human Creativity in Copywriting?

AI in content marketing is everywhere!  Last year, it was worth a mind-blowing $37 billion...