About Joanna

Founder

Hello and welcome!  I’m Joanna, and today’s business landscape couldn’t be more different from the one I started working in over 30 years ago.  Over that time, I’ve worn many hats and gained valuable insights into what works (and what doesn’t) when it comes to marketing and creating a profitable, well-recognised brand.  I’ve championed innovative marketing strategies and developed hundreds of success stories for my clients in the healthcare and technology sectors as well as many other businesses in the UK, EU, USA and Australia. 

🎯 What I do:
I deliver strategic copywriting and marketing solutions for decision-makers in the medical, healthcare and technology sectors. Leveraging over 3 decades of multi-disciplinary expertise, I help businesses elevate their brand, accelerate revenue and engage with their ideal customers.

👩🏼‍💻 Specialist Expertise:
With years of hands-on experience, I’ve honed my skills in providing customised business solutions across a range of verticals.

In the medical field, I’ve successfully executed projects in tactical combat casualty care, trauma surgery, obstetrics, orthopaedics and scientific research. Within the technology sector, my expertise spans cloud computing, service providers, cybersecurity and VARs. I enjoy grasping the unique challenges and opportunities that these industries present and delivering tailor-made strategies to address them.

My background in journalism, public relations and sales allows me to deliver both strategies and content that resonate with your target audiences.