Capturing and keeping the attention of your target audience can be ridiculously challenging at times. One proven method to achieve this though is by using the AIDA model – a tried-and-tested marketing framework that guides potential customers all the way through the journey from awareness to action. What is the...
What’s a Marketing Audit & Why Do I Need One?
Let's face it, economic conditions are harsh at the moment and the cost-of-living crisis is...Does Your Brand Need a Professional Copywriter?
As anyone who remembers 1985 nostalgically will know, Huey Lewis sang ‘The power of love...Is it Time to Increase Your Marketing Budget?
Marketing budgets are the fuel for your business growth. This crucial aspect of any company's...
As a business owner, how many hours have you put into developing your commercial skills? Malcolm Gladwell said, in his...
65% of consumers prefer dealing with brands they can reliably message on social media. 61% expect a reply faster than...
Brand switching, or brand jumping as it’s also called, has always affected businesses. While the development of affordable technology has...
Writing a healthcare blog probably isn’t high up on your to-do list today. After all, you have a busy medical...
