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The Hidden Cost of Marketing Project Delays

Why the biggest threat to your marketing budget isn't the budget itself – it's the delay in spending it. That email... you know the one It's early Autumn/Fall. An email lands in my inbox from a client I quoted back in June. After weeks of radio silence, they're suddenly in...

US to UK Marketing Translation: The £1 Billion Mistake Guide

This guide to US to UK marketing translation reveals why cultural localisation matters more than...

Conquer Your Marketing with AIDA!

Capturing and keeping the attention of your target audience can be ridiculously challenging at times....

What’s a Marketing Audit & Why Do I Need One?

Let's face it, economic conditions are harsh at the moment and the cost-of-living crisis is...

Does Your Brand Need a Professional Copywriter?

As anyone who remembers 1985 nostalgically will know, Huey Lewis sang ‘The power of love is a curious thing… make...
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Is it Time to Increase Your Marketing Budget?

Marketing budgets are the fuel for your business growth. This crucial aspect of any company’s strategy dictates how effectively it...
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Business Owners vs Gamers

As a business owner, how many hours have you put into developing your commercial skills? Malcolm Gladwell said, in his...
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How To Grow Your Business with Direct Messages

65% of consumers prefer dealing with brands they can reliably message on social media. 61% expect a reply faster than...
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Why Do People Switch Brands?

Brand switching, or brand jumping as it’s also called, has always affected businesses. While the development of affordable technology has...
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How To Create A Healthcare Blog For Your Medical Practice

Writing a healthcare blog probably isn’t high up on your to-do list today.  After all, you have a busy medical...
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