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The Evolution of Healthcare Marketing

In the past, healthcare marketing often relied on traditional channels such as billboards, television commercials and newspaper advertisements.  These methods prioritised broad messages aimed at wide audiences, with little room for personalisation or direct interaction with potential patients.  As effective as these methods were for their time, they lacked the...

What is social media ROI?

If you’re serious about your digital marketing, you’ll want to know about your social media...
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