Skip to main content

The Hidden Cost of Marketing Project Delays

Why the biggest threat to your marketing budget isn't the budget itself – it's the delay in spending it. That email... you know the one It's early Autumn/Fall. An email lands in my inbox from a client I quoted back in June. After weeks of radio silence, they're suddenly in...

Marketing Budget Freezes Make Your Website Copy MORE Important (Not Less)

Your finance director just told you the 2026 marketing budget is "on hold pending the...

Is Your Website Written by AI?

Don't Let Your Business Sound Like Everyone Else's Try this experiment. Visit five different B2B...

The Hidden Cost of Bad Copy: A CFO’s Nightmare

*Reading time: 6 minutes* Your finance director just signed off on a £2 million marketing...

The Story Behind my New eBook

So, what’s the story behind “The Small Business Guide to Writing Powerful Website Copy“? Running your own business often feels...
Read more