Posts by Joanna Aitkens
Your finance director just told you the 2026 marketing budget is "on hold pending the Budget outcome." Your agency has put three proposals "on pause." And your boss wants to know how you're going to hit lead generation targets with essentially no new spend. Sound familiar? You're not alone. According...
If You Can’t Find The Words: How John Lewis Still Speaks To Us
There’s a moment in this year’s John Lewis Christmas ad that quietly catches you off...Black Friday Works. So Why Doesn’t Your B2B Campaign?
Reading time: 6 minutes Black Friday generates billions because it taps into fundamental human psychology....Is Your Website Written by AI?
Don't Let Your Business Sound Like Everyone Else's Try this experiment. Visit five different B2B...
Today is World Copywriters’ Day, and I’m feeling wonderfully nostalgic. See if you can picture this: It’s the late 90s....
Reading time: 6 minutes “Our platform leverages cutting-edge AI technology with seamless cloud integration.” If your eyes glazed over reading...
*Reading time: 6 minutes* Your finance director just signed off on a £2 million marketing budget. New website. Fresh campaigns....
Picture this: It’s January 2026. Your competitor’s website traffic has doubled, their sales pipeline is overflowing, and they’ve just poached...
This guide to US to UK marketing translation reveals why cultural localisation matters more than spelling. Picture this: You’re at...
Can we please, PLEASE stop using hyperbolic phrases in politics and business? I’ve been listening to UK politicians this year...
