Posts by Joanna Aitkens
Reading time: 8 minutes The Brochure That Killed the Excitement I was at a medical simulation trade show a few years ago, chatting to a surgeon who'd just demonstrated a genuinely brilliant training device. His eyes were lit up. He was animated, passionate, explaining how this thing was going to...
Case Study: They Had the Story. They Just Needed Someone to Tell It.
How patience, partnership and strategic content helped a stretched team reclaim their story online The...Job Specs Need Copywriters Too
Reading time: 8 minutes The Advert Nobody Thinks About Here's a strange thing. Companies will...2026: A Survival Guide for Stressed Marketers
Reading time: 6 minutes January Blues and the Weight of a New Year There's something...
Why the biggest threat to your marketing budget isn’t the budget itself – it’s the delay in spending it. That...
Here’s Why That’s Good News for Your Brand. Zoe Scaman’s Substack article, Let It Burn, caught my attention on LinkedIn,...
Your finance director just told you the 2026 marketing budget is “on hold pending the Budget outcome.” Your agency has...
There’s a moment in this year’s John Lewis Christmas ad that quietly catches you off guard. A father, a son,...
Reading time: 6 minutes Black Friday generates billions because it taps into fundamental human psychology. Yet most B2B campaigns ignore...
Don’t Let Your Business Sound Like Everyone Else’s Try this experiment. Visit five different B2B websites. I’ll bet you a...
