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Posts by Joanna Aitkens

What is a Fractional CMO?

In an era where business agility and expertise are more crucial than ever, particularly in sectors like medical, healthcare, biotech, and technology, the approach to marketing is undergoing a transformative shift. The adoption of outsourcing marketing functions and the integration of fractional Chief Marketing Officers (CMOs) are emerging as pivotal...

Supercharge Your Social Media Marketing

If you're struggling to see results from your social media marketing, I have the perfect...

The Power of Storytelling

I've seen first-hand the impact a good story can have on a company's marketing efforts....

Your Top Must-Have Marketing Tools for 2023

Having the right set of marketing tools for your business is essential if you want...

How To Supercharge Your Business With A Power Hour

Have you found yourself wondering how you’re supposed to tackle everything in your business?  Is your to-do list just growing...
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Christmas in July

Have you come across the ‘Christmas in July’ promotions that many businesses put in place to get over the early...
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What is social media ROI?

If you’re serious about your digital marketing, you’ll want to know about your social media ROI.  Return on Investment (ROI)...
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Looking For Social Media Content Ideas?

You want to post great social media content to your channels but you don’t know where to start You’re not...
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Business Owners vs Gamers

As a business owner, how many hours have you put into developing your commercial skills? Malcolm Gladwell said, in his...
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Christmas 2020 – Will It Be Magic? (John Lewis compilation)

The forecasts for Christmas 2020 don’t look good.  The UK is currently in Lockdown 2, University students are preparing for...
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