Posts by Joanna Aitkens
Jaguar’s recent rebrand has sent shockwaves through the automotive world. With a fully electric line-up, a six-figure starting price tag, and a marketing campaign that seemingly thumbs its nose at tradition, it’s no surprise that their relaunch has divided opinion. Some are calling it “commercial suicide,” others say it’s “woke...
Why Regulated Industries Need Better Content for AI
Artificial intelligence (AI) is now part of our everyday lives. From quick answers to complex...The Story Behind my New eBook
So, what's the story behind "The Small Business Guide to Writing Powerful Website Copy"? Running...Conquer Your Marketing with AIDA!
Capturing and keeping the attention of your target audience can be ridiculously challenging at times....
2023 was a good year for startups! The UK saw a remarkable surge in entrepreneurial activity over 12 months, with...
In the past, healthcare marketing often relied on traditional channels such as billboards, television commercials and newspaper advertisements. These methods...
AI in content marketing is everywhere! Last year, it was worth a mind-blowing $37 billion and it’s set to have...
Let’s face it, economic conditions are harsh at the moment and the cost-of-living crisis is affecting us all. We know...
As anyone who remembers 1985 nostalgically will know, Huey Lewis sang ‘The power of love is a curious thing… make...
Marketing budgets are the fuel for your business growth. This crucial aspect of any company’s strategy dictates how effectively it...
