Posts by Joanna Aitkens
Capturing and keeping the attention of your target audience can be ridiculously challenging at times. One proven method to achieve this though is by using the AIDA model – a tried-and-tested marketing framework that guides potential customers all the way through the journey from awareness to action. What is the...
Top Marketing Mistakes Tech Startups Make
2023 was a good year for startups! The UK saw a remarkable surge in entrepreneurial...The Evolution of Healthcare Marketing
In the past, healthcare marketing often relied on traditional channels such as billboards, television commercials...Can AI Replace Human Creativity in Copywriting?
AI in content marketing is everywhere! Last year, it was worth a mind-blowing $37 billion...
Let’s face it, economic conditions are harsh at the moment and the cost-of-living crisis is affecting us all. We know...
As anyone who remembers 1985 nostalgically will know, Huey Lewis sang ‘The power of love is a curious thing… make...
Marketing budgets are the fuel for your business growth. This crucial aspect of any company’s strategy dictates how effectively it...
In an era where business agility and expertise are more crucial than ever, particularly in sectors like medical, healthcare, biotech,...
If you’re struggling to see results from your social media marketing, I have the perfect solution for you! My Social...
I’ve seen first-hand the impact a good story can have on a company’s marketing efforts. ‘Storytelling’ has become one of...
