Posts by Joanna Aitkens
Reading time: 8 minutes The Advert Nobody Thinks About Here's a strange thing. Companies will spend thousands on brand guidelines, agonise over every word of their website copy, A/B test their email subject lines to death… and then publish a job advert cobbled together from a vague wish list, a...
2026: A Survival Guide for Stressed Marketers
Reading time: 6 minutes January Blues and the Weight of a New Year There's something...The Hidden Cost of Marketing Project Delays
Why the biggest threat to your marketing budget isn't the budget itself – it's the...The Advertising Industry Is Burning
Here's Why That's Good News for Your Brand. Zoe Scaman's Substack article, Let It Burn,...
Your finance director just told you the 2026 marketing budget is “on hold pending the Budget outcome.” Your agency has...
There’s a moment in this year’s John Lewis Christmas ad that quietly catches you off guard. A father, a son,...
Reading time: 6 minutes Black Friday generates billions because it taps into fundamental human psychology. Yet most B2B campaigns ignore...
Don’t Let Your Business Sound Like Everyone Else’s Try this experiment. Visit five different B2B websites. I’ll bet you a...
Today is World Copywriters’ Day, and I’m feeling wonderfully nostalgic. See if you can picture this: It’s the late 90s....
Reading time: 6 minutes “Our platform leverages cutting-edge AI technology with seamless cloud integration.” If your eyes glazed over reading...
