What are marketing retainer packages and why are they important for your growing business? While short-term, ad-hoc marketing campaigns can sometimes deliver short-term results, they can often fail to sustain long-term success. According to a McGraw-Hill Research study involving 600 companies, the ones that maintained their marketing spend during tough...
Why Expertise Matters in Medical and Technology Marketing
Many specialised businesses fall into the trap of hiring generalist marketers who, despite their skills,...Why Regulated Industries Need Better Content for AI
Artificial intelligence (AI) is now part of our everyday lives. From quick answers to complex...The Story Behind my New eBook
So, what's the story behind "The Small Business Guide to Writing Powerful Website Copy"? Running...
In the past, healthcare marketing often relied on traditional channels such as billboards, television commercials and newspaper advertisements. These methods...
AI in content marketing is everywhere! Last year, it was worth a mind-blowing $37 billion and it’s set to have...
As anyone who remembers 1985 nostalgically will know, Huey Lewis sang ‘The power of love is a curious thing… make...
