Reading time: 8 minutes The Brochure That Killed the Excitement I was at a medical simulation trade show a few years ago, chatting to a surgeon who'd just demonstrated a genuinely brilliant training device. His eyes were lit up. He was animated, passionate, explaining how this thing was going to...
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Reading time: 8 minutes The Advert Nobody Thinks About Here's a strange thing. Companies will...The Hidden Cost of Marketing Project Delays
Why the biggest threat to your marketing budget isn't the budget itself – it's the...The Advertising Industry Is Burning
Here's Why That's Good News for Your Brand. Zoe Scaman's Substack article, Let It Burn,...
Your finance director just told you the 2026 marketing budget is “on hold pending the Budget outcome.” Your agency has...
There’s a moment in this year’s John Lewis Christmas ad that quietly catches you off guard. A father, a son,...
Reading time: 6 minutes Black Friday generates billions because it taps into fundamental human psychology. Yet most B2B campaigns ignore...
Today is World Copywriters’ Day, and I’m feeling wonderfully nostalgic. See if you can picture this: It’s the late 90s....
Reading time: 6 minutes “Our platform leverages cutting-edge AI technology with seamless cloud integration.” If your eyes glazed over reading...
*Reading time: 6 minutes* Your finance director just signed off on a £2 million marketing budget. New website. Fresh campaigns....
