Reading time: 8 minutes The Advert Nobody Thinks About Here's a strange thing. Companies will spend thousands on brand guidelines, agonise over every word of their website copy, A/B test their email subject lines to death… and then publish a job advert cobbled together from a vague wish list, a...
The Hidden Cost of Marketing Project Delays
Why the biggest threat to your marketing budget isn't the budget itself – it's the...The Advertising Industry Is Burning
Here's Why That's Good News for Your Brand. Zoe Scaman's Substack article, Let It Burn,...Marketing Budget Freezes Make Your Website Copy MORE Important (Not Less)
Your finance director just told you the 2026 marketing budget is "on hold pending the...
There’s a moment in this year’s John Lewis Christmas ad that quietly catches you off guard. A father, a son,...
Reading time: 6 minutes Black Friday generates billions because it taps into fundamental human psychology. Yet most B2B campaigns ignore...
Today is World Copywriters’ Day, and I’m feeling wonderfully nostalgic. See if you can picture this: It’s the late 90s....
Reading time: 6 minutes “Our platform leverages cutting-edge AI technology with seamless cloud integration.” If your eyes glazed over reading...
*Reading time: 6 minutes* Your finance director just signed off on a £2 million marketing budget. New website. Fresh campaigns....
Picture this: It’s January 2026. Your competitor’s website traffic has doubled, their sales pipeline is overflowing, and they’ve just poached...
