The forecasts for Christmas 2020 don’t look good.  The UK is currently in Lockdown 2, University students are preparing for mass coronavirus testing in order to get them home to their families and Turkey farmers are seriously concerned that, with reduced gatherings around the Christmas dinner table, there will be a lot less gobble this year.

Amidst all of this, I feel there is a need for a soothing balm for our troubled souls.  It may sound trivial but I’m currently immersing myself in nostalgia and looking forward to tomorrow.  Tomorrow is the official beginning of the festive season for me.  The much anticipated, annual, feel-good Christmas TV ad from John Lewis launches and, as usual, will rely on the traditional recipe of a pinch of cuteness, a spoonful of deliciously reimagined harmonies, a cup of sage advice and a dash of angels tears all expertly delivered.

Personally, this year’s John Lewis ad is going to be hard-pressed to lift our spirits. But, let’s not forget, that over the years, that’s exactly what they’ve reliably done.

If you’re in any doubt as to how in tune they have been with us, their loyal customers, then grab your winter coat and don your wooly scarf and mittens for a saunter down memory lane… and be prepared for a tear-jerking reminder of why we love these Christmas TV ads so much.

Stay safe, friends.
Joanna

2019: Excitable Edgar – Adam&EveDDB

2018: The Boy And The Piano – Adam&EveDDB

2017: Moz The Monster – Adam&EveDDB

2016: Buster The Boxer – Adam&EveDDB

2015: Man On The Moon – Adam&EveDDB

2014: Monty The Penguin – Adam&EveDDB

2013: The Bear & The Hare – Adam&EveDDB

2012: The Journey – Adam&EveDDB

2011: The Long Wait – Adam&Eve

2010: A Tribute to Givers – Adam&Eve

2009: Sweet Child o’ Mine – Adam&Eve

2008: From Me To You – Lowe London