"Highly Recommended"
Our Clients
I’ve worked with healthcare, technology, and defence companies across the UK, US, and Europe — from early-stage startups to global brands. Here are some of the sectors I’ve had the pleasure of working with.
- Defence & Security: Military medical, training systems, tactical equipment
- Healthcare & Medical: Medical devices, digital health, clinical innovations
- Life Sciences: Biotechnology, diagnostics, pharmaceutical
- Technology: Enterprise SaaS, cybersecurity, AI/ML platforms
Client Success Highlights
- 300+ successful product launches
- 15 countries entered with our market entry strategies
- 3.6 years average client retention
- 87% of clients come from referrals
B2B clients I’ve worked with across healthcare, technology, and defence, in the UK, US and Europe
Why Clients Choose Aitkens Media:
✅ “Understands our industry” – Tautvydas Karitonas, Managing Director
✅ “Quickly grasps technical topics” – Clare Simpson, Head of Marketing
✅ “Requires minimal input” – Multiple clients
✅ “Always delivers on time” – 100% project delivery success
✅ “Extensive healthcare knowledge” – Martin Currie, Marketing Director
✅ “Makes the process enjoyable” – Debbie Holder, Clinical Lead
HEALTHCARE & MEDICAL
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“Joanna is highly professional and knowledgeable about the healthcare industry. She brings extensive research & creativity to our marketing & we are extremely fortunate to have been able to partner with her.”
MARTIN CURRIE
Marketing Director, Operative Experience
Healthcare Technology | Content Strategy | Medical Simulation | USA
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“I had the pleasure of working with Joanna from 2011 to 2019 as Aitkens Media managed our social media channels. Joanna and her team have an excellent working knowledge of medical simulation and healthcare markets. I can especially recommend her to any business active in these sectors.”
“The team is really well managed and has worked extremely well with our teams around the world, supporting both sales and marketing (including multi-language translations). Joanna has always been ready to offer practical and strategic advice to improve our presence on social media which led the right followers to our profiles. Highly recommended!”
ANNA WITTIG
Head of Marketing, 3B Scientific
Medical Simulation | Global Marketing | Social Media Management | 8-Year Partnership | USA, UK, Germany, Worldwide
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“I worked with Joanna to build my expertise and improve visibility in a particular area. She was incredibly knowledgeable, professional, and – most importantly – so easy to talk to. Joanna really took the time to understand what I needed, offered great advice on the content and perspectives that would be most effective, and then delivered excellent work.”
“She not only met every deadline but also made the whole process enjoyable. I especially appreciated how she challenged my thinking in a really positive way and how thoroughly she researched an area she may not have had much prior experience with – yet made it sound like she had! I can’t recommend her highly enough.”
DEBBIE HOLDER
Owner and Clinical Lead, Occupational Health Services
Healthcare Content | Thought Leadership | Expert Positioning | UK
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“If you are a physician with a new product, and need someone who can both understand your product and communicate its benefit, I would recommend speaking to Joanna.”
DR RUSS JELSEMA
Medical Director, Natera Inc
Medical Device Marketing | Clinical Communications | USA
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“A very smooth process and all deadlines met, with some fresh new angles for us to work on and use”
SOPHIA CATTON
Head of Brand Marketing, Healthspan
Healthcare | National Advertising Campaign | UK & Ireland
TECHNOLOGY & B2B
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“Working with Joanna has been an absolute pleasure. She understands our industry, quickly grasps technical topics, and turns them into engaging, well-structured content that speaks to our audience. She’s easy to work with, always delivers on time, and requires minimal input – making the process straightforward even when we’re busy.”
“Joanna played a key role in creating content for our website and Test Labs annual, and I wouldn’t hesitate to work with her again.”
TAUTVYDAS KARITONAS
Managing Director, Test Labs
Technical Content | Website Copy | Annual Reports | B2B Technology | UK
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“Joanna is brilliant to work with – easy to brief, full of ideas, and she quickly understands what’s needed. Her knowledge and interest in our business area means she can take complex topics and turn them into clear, engaging content without any hand-holding.”
“She’s always on time, on budget, and makes the whole process really straightforward. Plus, she’s a great sounding board when brainstorming ideas. I’d happily recommend her to anyone looking for a reliable, knowledgeable writer who makes life easier.”
CLARE SIMPSON
Head of Marketing, Reveal Media
Content Strategy | Complex Technical Topics | Marketing Consultancy | UK, USA
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“Joanna at Aitkens Media is a collaborative and creative content partner. While we’re continually refining our process, she consistently assists in translating complex topics into thought leadership pieces and brings fresh, strategic ideas that help push our brand forward.”
ELIZABETH GLADEN
Marketing Manager, Cyberseer
Cybersecurity | Technical Content | Complex Technical Topics | UK
AGENCY PARTNERSHIPS
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“Working with Joanna on the PR for AccessLOOP’s relaunch has been brilliant. She immediately understood the brand and helped us shape a clear, confident story that landed across both the UK and US markets. Her approach is strategic but easy to work with, she knows exactly how to get results and make noise in all the right places.”
CHRISTINA BENNEWORTH
Director, C&B Studio
PR | Media Outreach | Strategy | Copywriting | UK & USA
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“Joanna is a delight to work with. She is very knowledgeable and innovative when it comes to social media. I highly recommend her to anyone needing digital marketing solutions.”
NORA ASHTON
Agency Owner
Digital Marketing | Social Media | International Collaboration | Australia
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“I have really enjoyed working with Joanna. She is such a calming influence and her knowledge and expertise shine through across everything. I feel very fortunate to have worked with Joanna on marketing strategy and copywriting projects. Would highly recommend working with Joanna.”
RAIMONDA RICHARDSON
Director, Force4Events
Marketing Strategy | Event Marketing | Copywriting | UK
NON-PROFIT & CHARITABLE
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“I would have no hesitation in recommending Joanna to other organisations and would definitely use her services again in the future.”
SUSAN BLUNT
Senior Challenge Events Programme Manager, Macmillan Cancer Support
Non-Profit Marketing | Event Communications | Fundraising Content | UK
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“Joanna has represented our company on social media for a year now and has taken our levels of engagement with our clients to a whole new level. She provides an incredibly professional and knowledgeable addition to our team and has added enormous value.”
“Her input and ideas are widely respected and have contributed significantly to our overall business and marketing strategies and communications.”
SIMON ALBERT
Managing Director, Charity Challenge
Social Media Strategy | Content Marketing | Strategic Advisory | UK
Want to talk?
Whether you’re entering new markets, launching innovative products, or need strategic content that converts, I’d love to hear about it.
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I had the pleasure of working with Joanna from 2011 to 2019 as Aitkens Media managed our social media channels. Joanna and her team have an excellent working knowledge of a vast product catalog. While they wrote articles and posts for various topics (medical, general science and physics), I can especially recommend her to any business active in the medical simulation or healthcare markets. We have come to know Aitkens Media as a confident and professional agency. Joanna and her team were always happy to go the extra mile while being friendly, creative and adaptable. The team is really well managed and has worked extremely well with our teams around the world, supporting both sales and marketing (including multi language translations). Joanna has always been ready to offer practical and strategic advice to improve our presence on social media which led the right followers to our profiles. Thank you for many years of a fun and empowering collaboration. > Highly recommended!
Anna Wittig
Head of Marketing - 3B Scientific
It has been fantastic working with Joanna and her team on our content marketing initiatives. Joanna is highly professional and knowledgeable about the healthcare education industry. She brings extensive research and creativity to our marketing and we are extremely fortunate to have been able to partner with her.
Martin Currie
Marketing Director - Operative Experience
Joanna is brilliant to work with – easy to brief, full of ideas, and she quickly understands what’s needed. Her knowledge and interest in our business area means she can take complex topics and turn them into clear, engaging content without any hand-holding. She’s always on time, on budget, and makes the whole process really straightforward. Plus, she’s a great sounding board when brainstorming ideas. I’d happily recommend her to anyone looking for a reliable, knowledgeable writer who makes life easier.
Clare Simpson
Head of Marketing - Reveal Media
“I worked with Joanna on a specific project to build my expertise and improve visibility in a particular area. She was incredibly knowledgeable, professional, and – most importantly – so easy to talk to. Joanna really took the time to understand what I needed, offered great advice on the content and perspectives that would be most effective, and then delivered excellent work.
She not only met every deadline but also made the whole process enjoyable. I especially appreciated how she challenged my thinking in a really positive way and how thoroughly she researched an area she may not have had much prior experience with – yet made it sound like she had!
I can’t recommend her highly enough.”
Debbie Holder
Owner and Clinical Lead - Occupational Health Services Ltd.
Joanna contacted me regarding the development of a simulation model for physicians to reduce maternal deaths from bleeding after delivery. Joanna has an advanced understanding of anatomy and physiology, and she is quick to understand medical concepts that are new to her. If you are a physician with a new product, and need someone who can both understand your product and communicate its benefit, I would recommend speaking to Joanna.
Russ Jelsema
Medical Director - Natera Inc
[Aitkens Media] Put together an innovative presentation for us which was extremely informative, motivational and very well received by a group of delegates from across the UK. Very professional to work with and very flexible. I would have no hesitation in recommending to other organisations and would definitely use their services again in the future.
Susan Blunt
Senior Challenge Events Programme Manager - Macmillan Cancer Support
Aitkens Media have represented our company on Social Media for a year now and taken our levels of engagement with our clients to a whole new level. They provide an incredibly professional and knowledgeable addition to our team and have added enormous value. Their input and ideas are widely respected and have contributed significantly to our overall business and marketing strategies & communications.
Simon Albert
Founder & Managing Director - CharityChallenge.com
We have worked with Joanna for many years. She is a pleasure to deal with. A true professional, Joanna is extremely knowledgeable and very helpful. Deadlines are met and information presented with clarity and attention to detail. We can highly recommend working with Aitkens Media Ltd.
Philip Daulby
Director - Philip Daulby Financial Management
Working with Joanna has been an absolute pleasure. She understands our industry, quickly grasps technical topics, and turns them into engaging, well-structured content that speaks to our audience. She’s easy to work with, always delivers on time, and requires minimal input – making the process straightforward even when we’re busy. Joanna played a key role in creating content for our website and Test Labs annual, and I wouldn’t hesitate to work with her again.
Tautvydas Karitonas
Managing Director - Test Labs
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