The animation, called “Let Us Stay With You”, was inspired by a retired, recently widowed former Russian cosmonaut’s stay at their Chinese resort. Their retired guest felt unable to enjoy his stay because it was incomplete without his wife.
The hotel manager, always attentively listening to his guests, decided to gather his staff together. After much discussion, they created a large sand sculpture in the shape of a rocket and even managed to find the cosmonaut’s favourite tipple, which they redesigned with accounts of his epic space adventures.
The Ritz-Carlton Company have used real guests’ stories of their time at their hotels to shape their animation campaign. Using six keywords, their campaign centres on: “remarkable life”, “heartfelt tribute” and “spirits soar”. These themes also take in some of the Ritz-Carlton’s other hotels around the world, including New York City, Tokyo and Grand Cayman.
Your Customer Experience
If you had to create a short animation about your customers’ experience with your business, what would it look like? Try brainstorming just 6 keywords that would sum up how they might feel. Leave a comment below to tell us what you come up with.
Contact us now if you’d like to know more about our social media packages for growing businesses.
Don’t forget to Like us on Facebook to keep up with all the tips and advice we share every week.
You might also like
- Quick Start Holiday Marketing Campaigns
- How To Make Your Facebook Business Page A Success
- 5 Top Tips on Storytelling for Rural Businesses
- When did you last ask for help?