Reading time: 8 minutes The Advert Nobody Thinks About Here's a strange thing. Companies will spend thousands on brand guidelines, agonise over every word of their website copy, A/B test their email subject lines to death… and then publish a job advert cobbled together from a vague wish list, a...
Is Your Website Written by AI?
Don't Let Your Business Sound Like Everyone Else's Try this experiment. Visit five different B2B...From Rotary Dials to AI: 30+ Years of Copywriting Adventures
Today is World Copywriters' Day, and I'm feeling wonderfully nostalgic. See if you can picture...Benefits-Driven Copy: How 3 Tech Giants Built Billions
Reading time: 6 minutes "Our platform leverages cutting-edge AI technology with seamless cloud integration." If...
Can we please, PLEASE stop using hyperbolic phrases in politics and business? I’ve been listening to UK politicians this year...
So, what’s the story behind “The Small Business Guide to Writing Powerful Website Copy“? Running your own business often feels...
In the past, healthcare marketing often relied on traditional channels such as billboards, television commercials and newspaper advertisements. These methods...
AI in content marketing is everywhere! Last year, it was worth a mind-blowing $37 billion and it’s set to have...
Let’s face it, economic conditions are harsh at the moment and the cost-of-living crisis is affecting us all. We know...
As anyone who remembers 1985 nostalgically will know, Huey Lewis sang ‘The power of love is a curious thing… make...
