How patience, partnership and strategic content helped a stretched team reclaim their story online The Challenge When I first met this client, it was clear to see that she was stretched impossibly thin. After more than two decades of running the organisation she'd founded, she'd reached a familiar breaking point:...
Job Specs Need Copywriters Too
Reading time: 8 minutes The Advert Nobody Thinks About Here's a strange thing. Companies will...The Advertising Industry Is Burning
Here's Why That's Good News for Your Brand. Zoe Scaman's Substack article, Let It Burn,...Is Your Website Written by AI?
Don't Let Your Business Sound Like Everyone Else's Try this experiment. Visit five different B2B...
Today is World Copywriters’ Day, and I’m feeling wonderfully nostalgic. See if you can picture this: It’s the late 90s....
Reading time: 6 minutes “Our platform leverages cutting-edge AI technology with seamless cloud integration.” If your eyes glazed over reading...
*Reading time: 6 minutes* Your finance director just signed off on a £2 million marketing budget. New website. Fresh campaigns....
This guide to US to UK marketing translation reveals why cultural localisation matters more than spelling. Picture this: You’re at...
Can we please, PLEASE stop using hyperbolic phrases in politics and business? I’ve been listening to UK politicians this year...
Many specialised businesses fall into the trap of hiring generalist marketers who, despite their skills, lack the deep industry expertise...
