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The Power of Retainer Packages

What are marketing retainer packages and why are they important for your growing business? While short-term, ad-hoc marketing campaigns can sometimes deliver short-term results, they can often fail to sustain long-term success. According to a McGraw-Hill Research study involving 600 companies, the ones that maintained their marketing spend during tough...

Why Expertise Matters in Medical and Technology Marketing

Many specialised businesses fall into the trap of hiring generalist marketers who, despite their skills,...

Does Your Brand Need a Professional Copywriter?

As anyone who remembers 1985 nostalgically will know, Huey Lewis sang ‘The power of love...
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