What are marketing retainer packages and why are they important for your growing business? While short-term, ad-hoc marketing campaigns can sometimes deliver short-term results, they can often fail to sustain long-term success.

According to a McGraw-Hill Research study involving 600 companies, the ones that maintained their marketing spend during tough times saw 256% higher growth compared to those that cut back.

The lesson? Consistent marketing is crucial and outsourced retainer marketing and copywriting packages are a must for your business to stay visible, even during the most challenging of times.

Pitfalls of a Stop-Start Approach

  • Lack of Cohesion: Disconnected marketing campaigns can dilute your brand message and confuse your audience. A strong brand supported by consistent marketing can outperform the market by a whopping 73% (McKinsey).
  • Higher Costs: Last-minute projects often come with rushed timelines and premium pricing and often your options are a) getting something done right or b) something done fast. Being able to achieve both is an immense effort and requires a tremendous amount of skill. Even the most talented marketer or copywriter will struggle to produce perfect results if they’re expected to deliver results at break-neck speed.
  • Missed Opportunities: Without a steady strategy, you risk being outpaced by competitors who stay top of mind with their audiences. These days we experience economic, political, and societal turbulence more than ever and that makes the ability to respond vitally important. Gartner found that companies who listen and respond to their customers experience 1.6 times more growth.

What are the Benefits of Retainer Packages?

A large brown cardboard box on white background. It's been marked with Special Delivery in red ink.

 

Retainer packages for marketing and copywriting are designed to provide more than just stability. At Aitkens Media, we offer a proactive, partnership-based approach to your marketing needs, ensuring your brand remains consistently engaging and impactful.

Imagine your marketing agency as a compass, always pointing you toward your goals and keeping you on track. With a marketing retainer, you have the strategy and resources that support you every step of the way. Maybe technical innovation opens up an unexpected door, investors push for a new direction, or financial uncertainty throws you a curveball. It happens – and that’s okay because you have the dedicated and skilled help you need, creating a roadmap that keeps your brand visible, your leads flowing, and your efforts purposeful. With your marketing team ready to guide you and always on hand, you’ll always be ready for your next move.

 

  1. Cost-Effective Solutions: Retainer packages save you money in the long run. The Content Marketing Institute reports that content marketing costs 62% less than traditional marketing while generating three times as many leads. By committing to a retainer, you ensure consistent growth, an ability to outperform competitors, and predictable costs, avoiding the premium rates of one-off projects.
  2. Flexibility and Prioritisation: Marketing and copywriting retainer packages combine flexibility with a collaborative approach. Whether it’s a last-minute press release or a carefully planned white paper, your needs are prioritised. Our deeper understanding of your brand ensures that every piece of content aligns with your goals, delivered without delays or compromises on quality.

How Marketing & Copywriting Retainer Packages Work

At Aitkens Media, our retainer packages are built around your unique requirements. Here’s what they typically include:

  • Monthly Content Deliverables: From blogs and articles to social media posts and email campaigns, we ensure your messaging stays consistent and engaging.
  • Quarterly Strategy Reviews: Regular check-ins allow us to align your content with evolving business objectives and market trends.
  • On-Demand Support: Need something quickly? Is a last minute sprinkle of marketing magic needed for your project? Retainer clients always come first, whether it’s a critical press release or a last-minute campaign, you’re in safe hands.

The ROI of Consistent Marketing

a red mug of black coffee on a desk, with a cream paper napkin next to it. The words 'be consistent' are written in biro on the napkin. The pen is sat on top of the napkin.

Consistency pays! Boost your profits by 25% to 95% (as we discussed in our last blog) by planning for growth, listening to customers, thriving in turbulent markets, and creating a loyal fan base, the benefits can be huge!

A Success Story: Marketing & Copywriting Retainers in Action

One of our retainer clients, a mid-sized healthcare tech firm, was struggling with sporadic marketing efforts. They needed a steady flow of high-quality content to establish their thought leadership and generate leads.

Through a tailored retainer package, we:

  • Developed a content calendar aligned with their sales funnel.
  • Delivered regular blogs, case studies, and email campaigns.
  • Supported their product launches with press releases and targeted campaigns.

The result? A 35% increase in website traffic and a 50% boost in qualified leads within six months.

Why Retainers Make Sense for Growing Businesses

Retainer packages to manage your marketing and copywriting projects are more than just a convenient solution – they’re a smart investment in your brand’s future. At Aitkens Media, we’re committed to helping you maintain momentum, adapt to challenges, and achieve your goals through consistent, high-quality marketing.

Ready to find out how a retainer package can transform your marketing? Let’s talk. Together, we’ll build a strategy that delivers results month after month.

Schedule your consultation today to discover the power of a retainer partnership.