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Business Owners vs Gamers

As a business owner, how many hours have you put into developing your commercial skills? Malcolm Gladwell said, in his bestseller book 'Outliers', that 10,000 hours of practice can make you an expert in pretty much anything. As an advocate of Gladwell's theory, I was intrigued to watch Jane McGonigal's...

Your Customer Is More Important Than Your Ego!

It’s time to learn more & adapt quickly if you want your business to succeed....

When Brands Go Viral For All The Wrong Reasons

One of the key skills needed for public speaking is being able to read the...

Why Do People Switch Brands?

Brand switching, or brand jumping as it’s also called, has always affected businesses. While the...

Big Rewards For In-Store Experiences

As the holiday season will be here in the blink of an eye, we thought that those of you who...
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Easter Marketing Trends, Tips & Advice

With Easter just around the corner, we want to share with you some of our marketing tips and ideas to...
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What Is Content Marketing & Will It Help My Business?

Even though content marketing has been the buzz-word in marketing circles for several years, not everyone understands what it is...
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Create A Lasting Memory With Your Customers

Here’s something that made all of us at Aitkens Media collectively go “ahhh”.  Take a look at how the Ritz-Carlton...
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Quick Start Holiday Marketing Campaigns

Have you planned your holiday marketing campaigns? Do you know which special offers you’ll be releasing during Black Friday, Thanksgiving...
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How To Make Your Facebook Business Page A Success

There are two main gripes that businesses have with maintaining their social media profiles.  The first is that it takes...
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