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Top Marketing Mistakes Tech Startups Make

2023 was a good year for startups! The UK saw a remarkable surge in entrepreneurial activity over 12 months, with a record-breaking 900,000 new companies freshly incorporated.  That’s an increase of 12% from the previous year! This huge growth, noted by NatWest and Beauhurst’s New Startup Index, underscores the UK’s...

The Evolution of Healthcare Marketing

In the past, healthcare marketing often relied on traditional channels such as billboards, television commercials...

What’s a Marketing Audit & Why Do I Need One?

Let's face it, economic conditions are harsh at the moment and the cost-of-living crisis is...

Is it Time to Increase Your Marketing Budget?

Marketing budgets are the fuel for your business growth. This crucial aspect of any company's...

What is a Fractional CMO?

In an era where business agility and expertise are more crucial than ever, particularly in sectors like medical, healthcare, biotech,...
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The Power of Storytelling

I’ve seen first-hand the impact a good story can have on a company’s marketing efforts. ‘Storytelling’ has become one of...
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Your Top Must-Have Marketing Tools for 2023

Having the right set of marketing tools for your business is essential if you want to stay ahead of your...
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Business Owners vs Gamers

As a business owner, how many hours have you put into developing your commercial skills? Malcolm Gladwell said, in his...
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Your Customer Is More Important Than Your Ego!

It’s time to learn more & adapt quickly if you want your business to succeed. If you’ve heard talk about...
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When Brands Go Viral For All The Wrong Reasons

One of the key skills needed for public speaking is being able to read the room: understand who you’re addressing...
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