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Is Your Website Written by AI?

Don't Let Your Business Sound Like Everyone Else's Try this experiment. Visit five different B2B websites. I'll bet you a tenner they all promise to "leverage cutting-edge solutions" to "drive innovation" and "deliver seamless experiences", or phrases that are remarkably similar. Why does everyone sound identical? We've fallen into a...

The Hidden Cost of Bad Copy: A CFO’s Nightmare

*Reading time: 6 minutes* Your finance director just signed off on a £2 million marketing...

US to UK Marketing Translation: The £1 Billion Mistake Guide

This guide to US to UK marketing translation reveals why cultural localisation matters more than...

The Power of Retainer Packages

What are marketing retainer packages and why are they important for your growing business? While...

Why Expertise Matters in Medical and Technology Marketing

Many specialised businesses fall into the trap of hiring generalist marketers who, despite their skills, lack the deep industry expertise...
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Why Jaguar’s Controversial Relaunch Might Just Be a Stroke of Genius

Jaguar’s recent rebrand has sent shockwaves through the automotive world. With a fully electric line-up, a six-figure starting price tag,...
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Why Regulated Industries Need Better Content for AI

Artificial intelligence (AI) is now part of our everyday lives. From quick answers to complex questions, it’s everywhere, including in...
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The Story Behind my New eBook

So, what’s the story behind “The Small Business Guide to Writing Powerful Website Copy“? Running your own business often feels...
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Conquer Your Marketing with AIDA!

Capturing and keeping the attention of your target audience can be ridiculously challenging at times. One proven method to achieve...
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Top Marketing Mistakes Tech Startups Make

2023 was a good year for startups! The UK saw a remarkable surge in entrepreneurial activity over 12 months, with...
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