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The Power of Storytelling

I've seen first-hand the impact a good story can have on a company's marketing efforts. 'Storytelling' has become one of the most effective ways to build your brand and connect with your customers. It sounds simple, right? But what exactly do I mean and how on earth is storytelling suitable...

Your Top Must-Have Marketing Tools for 2023

Having the right set of marketing tools for your business is essential if you want...

Business Owners vs Gamers

As a business owner, how many hours have you put into developing your commercial skills?...

Your Customer Is More Important Than Your Ego!

It’s time to learn more & adapt quickly if you want your business to succeed....

When Brands Go Viral For All The Wrong Reasons

One of the key skills needed for public speaking is being able to read the room: understand who you’re addressing...
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Why Do People Switch Brands?

Brand switching, or brand jumping as it’s also called, has always affected businesses. While the development of affordable technology has...
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Big Rewards For In-Store Experiences

As the holiday season will be here in the blink of an eye, we thought that those of you who...
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Easter Marketing Trends, Tips & Advice

With Easter just around the corner, we want to share with you some of our marketing tips and ideas to...
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What Is Content Marketing & Will It Help My Business?

Even though content marketing has been the buzz-word in marketing circles for several years, not everyone understands what it is...
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Create A Lasting Memory With Your Customers

Here’s something that made all of us at Aitkens Media collectively go “ahhh”.  Take a look at how the Ritz-Carlton...
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