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What is a Fractional CMO?

In an era where business agility and expertise are more crucial than ever, particularly in sectors like medical, healthcare, biotech, and technology, the approach to marketing is undergoing a transformative shift. The adoption of outsourcing marketing functions and the integration of fractional Chief Marketing Officers (CMOs) are emerging as pivotal...

Storytelling in Healthcare: Keep It Simple

Medical advertising has often been guilty of being too complex and, dare we say it,...
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