Strategic Copywriting That Turns Complex Ideas Into Powerful Content
Three Ways We Can Work Together
1. Authority Content Roadmap
For teams who need a clear, realistic content and messaging plan for the next 6 to 12 months. We look at your goals, audience, products and pressures, then turn that into a practical roadmap your team can follow.
2. Precision Content Suite
For busy marketing teams who need regular senior level content support. Blogs, case studies, thought leadership and web copy – all written by someone who understands healthcare, science, tech and cybersecurity.
3. Credibility in a Day
For those moments when one thing really matters – a page, a deck, a proposal. You get focused copy support on one priority asset, turned around quickly and calmly.
Our packages, listed below, sit under these three headings, so you can mix and match what you need.
Website Clarity Package
Clear, Persuasive Website Copy That Converts.
Confused messaging loses customers. This package transforms your site into a powerful sales tool with strategic messaging and SEO-friendly content. This Website Clarity Package can run on its own, or as part of a wider Authority Content Roadmap if you are planning a bigger shift in your messaging or multi channel content.
Includes:
• Discovery session
• Homepage, About + 3 core service/product pages
• CTAs + microcopy
• SEO structure and formatting
• Optional 1-page messaging guide
⏱ Turnaround: 2–3 weeks
💡 Ideal for: Startups, scaleups, website relaunches
Tech Content Retainer
Part of our Precision Content Suite - Consistent, Expert-Led Content for B2B Growth
Regular, high-quality content builds trust and drives leads. This retainer keeps your marketing engine running without burning your team out.
Monthly Package:
• 2x long-form blogs (1,000–1,500 words)
• 1x LinkedIn ghostwritten post
• Quarterly strategy call
• Optional keyword research
⏱ Rolling monthly (3–6 month minimum)
💡 Ideal for: CMOs, medtech marketing teams, SaaS firms
Credibility in a Day
Sometimes you don't need a full project. You just need that one thing to land well.
Credibility in a Day is a focused copy session where we take one priority asset and get it into shape - quickly and calmly.
Ideal for:
• A key website page that is not pulling its weight
• A pitch or investor deck that needs a clearer story
• A one pager or factsheet that feels flat
• An award or funding submission that matters
How it works:
You send the background material and context we have a short call to clarify audience and goals. I rewrite and refine your chosen asset within an agreed 24 hour window - one light round of tweaks is included
It's a simple, low stress way to see how I work before committing to a larger project.
“She quickly understands what’s needed… without any hand-holding.”
— Clare Simpson, Head of Marketing, Reveal Media
Ready to work together
If one of these services looks like the right fit, send a short outline of your project, sector and key deadlines and we will come back with scope, timings and fees.
I had the pleasure of working with Joanna from 2011 to 2019 as Aitkens Media managed our social media channels. Joanna and her team have an excellent working knowledge of a vast product catalog. While they wrote articles and posts for various topics (medical, general science and physics), I can especially recommend her to any business active in the medical simulation or healthcare markets. We have come to know Aitkens Media as a confident and professional agency. Joanna and her team were always happy to go the extra mile while being friendly, creative and adaptable. The team is really well managed and has worked extremely well with our teams around the world, supporting both sales and marketing (including multi language translations). Joanna has always been ready to offer practical and strategic advice to improve our presence on social media which led the right followers to our profiles. Thank you for many years of a fun and empowering collaboration. > Highly recommended!
Anna Wittig
Head of Marketing - 3B Scientific
It has been fantastic working with Joanna and her team on our content marketing initiatives. Joanna is highly professional and knowledgeable about the healthcare education industry. She brings extensive research and creativity to our marketing and we are extremely fortunate to have been able to partner with her.
Martin Currie
Marketing Director - Operative Experience
Joanna is brilliant to work with – easy to brief, full of ideas, and she quickly understands what’s needed. Her knowledge and interest in our business area means she can take complex topics and turn them into clear, engaging content without any hand-holding. She’s always on time, on budget, and makes the whole process really straightforward. Plus, she’s a great sounding board when brainstorming ideas. I’d happily recommend her to anyone looking for a reliable, knowledgeable writer who makes life easier.
Clare Simpson
Head of Marketing - Reveal Media
Working with Joanna has been an absolute pleasure. She understands our industry, quickly grasps technical topics, and turns them into engaging, well-structured content that speaks to our audience. She’s easy to work with, always delivers on time, and requires minimal input – making the process straightforward even when we’re busy. Joanna played a key role in creating content for our website and Test Labs annual, and I wouldn’t hesitate to work with her again.
Tautvydas Karitonas
Managing Director - Test Labs
Joanna contacted me regarding the development of a simulation model for physicians to reduce maternal deaths from bleeding after delivery. Joanna has an advanced understanding of anatomy and physiology, and she is quick to understand medical concepts that are new to her. If you are a physician with a new product, and need someone who can both understand your product and communicate its benefit, I would recommend speaking to Joanna.
Russ Jelsema
Medical Director - Natera Inc
“I worked with Joanna on a specific project to build my expertise and improve visibility in a particular area. She was incredibly knowledgeable, professional, and – most importantly – so easy to talk to. Joanna really took the time to understand what I needed, offered great advice on the content and perspectives that would be most effective, and then delivered excellent work.
She not only met every deadline but also made the whole process enjoyable. I especially appreciated how she challenged my thinking in a really positive way and how thoroughly she researched an area she may not have had much prior experience with – yet made it sound like she had!
I can’t recommend her highly enough.”
Debbie Holder
Owner and Clinical Lead - Occupational Health Services Ltd.
Aitkens Media have represented our company on Social Media for a year now and taken our levels of engagement with our clients to a whole new level. They provide an incredibly professional and knowledgeable addition to our team and have added enormous value. Their input and ideas are widely respected and have contributed significantly to our overall business and marketing strategies & communications.
Simon Albert
Founder & Managing Director - CharityChallenge.com
[Aitkens Media] Put together an innovative presentation for us which was extremely informative, motivational and very well received by a group of delegates from across the UK. Very professional to work with and very flexible. I would have no hesitation in recommending to other organisations and would definitely use their services again in the future.
Susan Blunt
Senior Challenge Events Programme Manager - Macmillan Cancer Support
We have worked with Joanna for many years. She is a pleasure to deal with. A true professional, Joanna is extremely knowledgeable and very helpful. Deadlines are met and information presented with clarity and attention to detail. We can highly recommend working with Aitkens Media Ltd.
Philip Daulby
Director - Philip Daulby Financial Management
Have some questions for us?
If you are not sure which service is right for you, or you want to check scope, timings or pricing, use this form to send a short outline of your project. We respond to most enquiries within one working day.
