Copywriting That Makes Complex Businesses Easy to Understand
Three Ways We Can Work Together
1. Authority Content Roadmap
For teams who need a complete content and messaging plan for the next 6 to 12 months. We look at your goals, audience, and what you’re selling, then build a roadmap that actually leads somewhere.
2. Precision Content Suite
For busy marketing teams who need regular senior level content support. Blogs, case studies, thought leadership and web copy – all written by someone who understands healthcare, science, tech and cybersecurity.
3. Credibility in a Day
For those moments when one thing really matters – a page, a deck, a proposal. You get the undivided time and support of an experienced writer, turned around quickly and calmly.
The packages below show how these work in practice. You can mix and match to suit what you need.
Website Clarity Package
Website copy that finally explains what you do.
If visitors are landing on your site and leaving without getting in touch, the problem is usually the words. This package gives you clear, persuasive copy for your core pages - written by someone who understands your industry.
Includes:
Discovery session, Homepage, About page, 2 services or product pages, CTAs and microcopy, SEO titles and meta descriptions.
Optional: 5-page messaging guide
Investment: From £3,500
Turnaround: 2-3 weeks
Tech Content Retainer
Consistent, expert-level content without the overhead of hiring.
A monthly retainer for teams who need regular blogs, thought leadership, and marketing content — all written by someone who already knows your sector.
Typical monthly package: 5 blog posts (4,000–7,500 words total), 1 LinkedIn ghostwritten post, Quarterly messaging call, Optional keyword research
Commitment: Rolling monthly, 2–3 month minimum
Flexible: Can include newsletters, email campaigns, or other content.
Let’s talk about what you need.
Credibility in a Day
Sometimes you don't need a full project. You just need one thing to work well.
A focused session where we take one priority asset and get it into shape - quickly and without fuss.
Perfect for:
• A bio page that's not pulling its weight
• An investor deck that needs to land better
• A homepage or About page refresh
• An award or funding submission that matters
How it works:
You send the background material and we have a quick call to clarify the audience and goals. Then I get to work - up to 3 hours of focused writing plus one round of tweaks.
A simple, low stress way to make fast progress before committing to a larger project.
“She quickly understands what’s needed… without any hand-holding.”
— Clare Simpson, Head of Marketing, Reveal Media
Ready to work together?
If one of these services looks like right – or you’re not sure and want to talk it through – drop me a message with a quick outline of your project and deadlines. I’ll get back to you within 24 business hours.
I had the pleasure of working with Joanna from 2011 to 2019 as Aitkens Media managed our social media channels. Joanna and her team have an excellent working knowledge of a vast product catalog. While they wrote articles and posts for various topics (medical, general science and physics), I can especially recommend her to any business active in the medical simulation or healthcare markets. We have come to know Aitkens Media as a confident and professional agency. Joanna and her team were always happy to go the extra mile while being friendly, creative and adaptable. The team is really well managed and has worked extremely well with our teams around the world, supporting both sales and marketing (including multi language translations). Joanna has always been ready to offer practical and strategic advice to improve our presence on social media which led the right followers to our profiles. Thank you for many years of a fun and empowering collaboration. > Highly recommended!
Anna Wittig
Head of Marketing - 3B Scientific
It has been fantastic working with Joanna and her team on our content marketing initiatives. Joanna is highly professional and knowledgeable about the healthcare education industry. She brings extensive research and creativity to our marketing and we are extremely fortunate to have been able to partner with her.
Martin Currie
Marketing Director - Operative Experience
Joanna is brilliant to work with – easy to brief, full of ideas, and she quickly understands what’s needed. Her knowledge and interest in our business area means she can take complex topics and turn them into clear, engaging content without any hand-holding. She’s always on time, on budget, and makes the whole process really straightforward. Plus, she’s a great sounding board when brainstorming ideas. I’d happily recommend her to anyone looking for a reliable, knowledgeable writer who makes life easier.
Clare Simpson
Head of Marketing - Reveal Media
Working with Joanna has been an absolute pleasure. She understands our industry, quickly grasps technical topics, and turns them into engaging, well-structured content that speaks to our audience. She’s easy to work with, always delivers on time, and requires minimal input – making the process straightforward even when we’re busy. Joanna played a key role in creating content for our website and Test Labs annual, and I wouldn’t hesitate to work with her again.
Tautvydas Karitonas
Managing Director - Test Labs
Joanna contacted me regarding the development of a simulation model for physicians to reduce maternal deaths from bleeding after delivery. Joanna has an advanced understanding of anatomy and physiology, and she is quick to understand medical concepts that are new to her. If you are a physician with a new product, and need someone who can both understand your product and communicate its benefit, I would recommend speaking to Joanna.
Russ Jelsema
Medical Director - Natera Inc
“I worked with Joanna on a specific project to build my expertise and improve visibility in a particular area. She was incredibly knowledgeable, professional, and – most importantly – so easy to talk to. Joanna really took the time to understand what I needed, offered great advice on the content and perspectives that would be most effective, and then delivered excellent work.
She not only met every deadline but also made the whole process enjoyable. I especially appreciated how she challenged my thinking in a really positive way and how thoroughly she researched an area she may not have had much prior experience with – yet made it sound like she had!
I can’t recommend her highly enough.”
Debbie Holder
Owner and Clinical Lead - Occupational Health Services Ltd.
Aitkens Media have represented our company on Social Media for a year now and taken our levels of engagement with our clients to a whole new level. They provide an incredibly professional and knowledgeable addition to our team and have added enormous value. Their input and ideas are widely respected and have contributed significantly to our overall business and marketing strategies & communications.
Simon Albert
Founder & Managing Director - CharityChallenge.com
[Aitkens Media] Put together an innovative presentation for us which was extremely informative, motivational and very well received by a group of delegates from across the UK. Very professional to work with and very flexible. I would have no hesitation in recommending to other organisations and would definitely use their services again in the future.
Susan Blunt
Senior Challenge Events Programme Manager - Macmillan Cancer Support
We have worked with Joanna for many years. She is a pleasure to deal with. A true professional, Joanna is extremely knowledgeable and very helpful. Deadlines are met and information presented with clarity and attention to detail. We can highly recommend working with Aitkens Media Ltd.
Philip Daulby
Director - Philip Daulby Financial Management
Any Questions?
Not sure which service fits? Want to talk through something specific? Drop me a message – I reply to most enquiries within 24 business hours.
