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Why Jaguar’s Controversial Relaunch Might Just Be a Stroke of Genius

Jaguar’s recent rebrand has sent shockwaves through the automotive world. With a fully electric line-up, a six-figure starting price tag, and a marketing campaign that seemingly thumbs its nose at tradition, it’s no surprise that their relaunch has divided opinion. Some are calling it “commercial suicide,” others say it’s “woke...

Why Regulated Industries Need Better Content for AI

Artificial intelligence (AI) is now part of our everyday lives. From quick answers to complex...

The Story Behind my New eBook

So, what's the story behind "The Small Business Guide to Writing Powerful Website Copy"? Running...

Can AI Replace Human Creativity in Copywriting?

AI in content marketing is everywhere!  Last year, it was worth a mind-blowing $37 billion...

Is it Time to Increase Your Marketing Budget?

Marketing budgets are the fuel for your business growth. This crucial aspect of any company’s strategy dictates how effectively it...
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What is a Fractional CMO?

In an era where business agility and expertise are more crucial than ever, particularly in sectors like medical, healthcare, biotech,...
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How To Supercharge Your Business With A Power Hour

Have you found yourself wondering how you’re supposed to tackle everything in your business?  Is your to-do list just growing...
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8 Ways To Encourage Your Followers To Make A Purchase

Whilst getting brand recognition and a large number of followers is nice, at the end of the day, sales conversions...
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6 Ways A Social Media Agency Can Rocket Your Business To Success

Are you feeling overwhelmed with a never ending to-do list for your business?  At this time of year, it can...
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5 Reasons Why Blogging Is A Must For Small And Medium Businesses

Blogs are ubiquitous. No matter what area of business you are in, your competitors probably have a blog. Maybe you’ve...
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