What are marketing retainer packages and why are they important for your growing business? While short-term, ad-hoc marketing campaigns can sometimes deliver short-term results, they can often fail to sustain long-term success. According to a McGraw-Hill Research study involving 600 companies, the ones that maintained their marketing spend during tough...
Why Expertise Matters in Medical and Technology Marketing
Many specialised businesses fall into the trap of hiring generalist marketers who, despite their skills,...Why Regulated Industries Need Better Content for AI
Artificial intelligence (AI) is now part of our everyday lives. From quick answers to complex...The Evolution of Healthcare Marketing
In the past, healthcare marketing often relied on traditional channels such as billboards, television commercials...
Let’s face it, economic conditions are harsh at the moment and the cost-of-living crisis is affecting us all. We know...
Marketing budgets are the fuel for your business growth. This crucial aspect of any company’s strategy dictates how effectively it...
In an era where business agility and expertise are more crucial than ever, particularly in sectors like medical, healthcare, biotech,...
Blood. We all know what it is and some people are more squeamish about seeing it than others. But when...
The World Health Organization (WHO) joined video-sharing platform TikTok last week to counter coronavirus misinformation online. WHO is one of...
Medical advertising has often been guilty of being too complex and, dare we say it, too clinical. (We’re aware of...
