Having the right set of marketing tools for your business is essential if you want to stay ahead of your competitors, get better results and reduce your overall workload.

But what do you need? There are so many marketing tools to choose from – what’s right for you?

Here are my top marketing tools, including some of the ones I use, that will help you save time and get the job done.

Social Media Management Tools


Social media has become a crucial component of modern marketing and marketing tools like Hootsuite, Sprout Social and Buffer allow you to manage multiple social media platforms from a single dashboard.

My personal favourite, though, is Agorapulse which has added features that include an asset library, a handy notes facility, and an ROI indicator.

With these tools you’ll be able to schedule posts, track mentions, engage with followers and check your analytics, all in one place.


Content Creation Tools

If you want to look professional and create high-quality content then you’re going to need creation tools like Canva or Adobe Creative Suite.

My favourite of the two is Canva and I’ve been using it for years.

Both options will allow you to create professional-looking graphics, videos and other marketing content.


Email Marketing Tools

Mailchimp Certification BadgeEmail marketing remains one of the most effective marketing channels.

Tools like Mailchimp, Mailerlite, Drip (for e-commerce) and GetResponse all allow you to create and send newsletters, promotional emails and automated campaigns.

Additionally, they offer list management, segmentation and A/B testing.

I’m certified in Mailchimp and I also use Mailerlite.

Both are equally good, in my opinion.


Analytics Tools

Any marketer worth their salt is going to need some robust and reliable analytics tools to understand all the data generated by websites, blog posts, social media content and marketing campaigns.

Google Analytics, Adobe Analytics and Mixpanel allow you to track website traffic, user behaviour and conversions for all your marketing campaigns.  It’s so important to be able to measure the success of your marketing campaigns, identify areas for improvement and make data-driven decisions.  Otherwise, all your hard work is for nothing.

Project Management Tools

Most marketing departments work on multiple campaigns and projects simultaneously and keeping track of everything can be a nightmare!  Project management tools like Asana, Trello, Monday and ClickUp do the heavy lifting of managing tasks, deadlines and team collaboration.

If you’re looking for something with a bit of AI wizardry that helps allocate time for you throughout the day for specific activities, take a look at Motion – I’m just having a look at this myself.

Customer Relationship Management (CRM) Tools

CRM tools such as Salesforce, Hubspot and Zoho all allow you to manage your customer interactions, track sales leads and analyse customer data.  They help you store contact details, personalise marketing messages and help you remember what’s important to your client.

My personal favourite is Hubspot.  They offer a free CRM tool to help you increase leads, accelerate sales, organise your contacts, and better serve your customers. I found it easy to learn and they offer great customer support.

answer the public marketing tools

SEO Tools

Search Engine Optimisation (SEO) is essential for improving your website’s visibility on Google, Bing etc.  SEO tools like Ahrefs, Moz and SEMrush allow you to conduct keyword research, track rankings and analyse your competitors’ SEO strategies.  You can optimise your website content and improve your search engine rankings too.

Answer the Public is a great way to do keyword research and it works off Google’s auto-suggestion questions.  Give it a keyword and it’ll give you lots of different related questions in a cool wheel graphic or you can download them in a CSV file if you prefer.

Video Marketing Tools

Video has become hugely popular as a marketing tool online.  Video marketing tools like Animoto, Wistia, Wave and Vimeo help you create, edit and share videos on social media platforms, blogs or anywhere you want to host them.

I have to add that Canva also has some great basic video functionality too, although I wouldn’t put it in the same class as some of these video-only tools.

There are tons of ways to create engaging video content that resonates with your target audience and it seems that every day there’s something new to try.

Over to you …

All these marketing tools can help you improve your marketing efforts and achieve your business goals.  Whether you’re a newbie or a seasoned marketer, there really is a tool for every need, every ability and every budget.

By leveraging these tools, you’ll be able to know how effective your marketing is and stay ahead of the competition.  Don’t get left behind by your competitors, deliver better results for your business with a little help from my favourite marketing tools.

As always, I’d love to know what you think about these marketing tools and which ones are your favourites.