How quickly do you use Facebook reactions on posts?  Very soon you’ll be able to engage even quicker with your favourite posts!

Facebook are rolling out a new way for you to react or comment quicker than ever before to a photo or video.  The new option lets you tap and hold on a video or photo to bring up the reactions bar.  You can easily select the Facebook reactions you want, or leave a comment, and apply it quickly and easily to the post with the minimum of fuss.

New! Facebook let’s you press and hold to react to posts

h/t @MosheIsaacian pic.twitter.com/eFBfunMis0

— Matt Navarra (@MattNavarra) March 28, 2019

This new engagement feature means that you don’t need to scroll down to the ‘Like’ thumb icon to choose a Facebook reaction or to find where to leave a comment on the post.

Many businesses have reported a decline in activity from followers. Although it seems quite a minor improvement, Facebook is always looking for new ways to help us create and increase engagement.  It’ll be interesting to see how people respond to the new Facebook reactions option.

Here’s how it works pic.twitter.com/lBAJFPEjl0

— Matt Navarra (@MattNavarra) March 28, 2019

Things are always changing on Facebook. Have you noticed anything different lately? Sign up to our newsletter, or contact us directly, if you’d like to have more social media insights, strategies and news delivered straight to your inbox.