What are marketing retainer packages and why are they important for your growing business? While short-term, ad-hoc marketing campaigns can sometimes deliver short-term results, they can often fail to sustain long-term success. According to a McGraw-Hill Research study involving 600 companies, the ones that maintained their marketing spend during tough...
Why Expertise Matters in Medical and Technology Marketing
Many specialised businesses fall into the trap of hiring generalist marketers who, despite their skills,...The Story Behind my New eBook
So, what's the story behind "The Small Business Guide to Writing Powerful Website Copy"? Running...Conquer Your Marketing with AIDA!
Capturing and keeping the attention of your target audience can be ridiculously challenging at times....
2023 was a good year for startups! The UK saw a remarkable surge in entrepreneurial activity over 12 months, with...
AI in content marketing is everywhere! Last year, it was worth a mind-blowing $37 billion and it’s set to have...
Marketing budgets are the fuel for your business growth. This crucial aspect of any company’s strategy dictates how effectively it...
Have you found yourself wondering how you’re supposed to tackle everything in your business? Is your to-do list just growing...
The forecasts for Christmas 2020 don’t look good. Â The UK is currently in Lockdown 2, University students are preparing for...
It’s time to learn more & adapt quickly if you want your business to succeed. If you’ve heard talk about...
