Posts by Joanna Aitkens
Medical advertising has often been guilty of being too complex and, dare we say it, too clinical. (We're aware of the pun!) With spinning molecules, interplanetary grids, dense copy and boring graphics, medical ads simply weren’t connecting with the very people they were aiming to help.  The Hytrin Ad, however,...
Build Your Business With Instagram Ads
If you're looking to build your business on Instagram with ads, our handy guide and...8 Ways To Encourage Your Followers To Make A Purchase
Whilst getting brand recognition and a large number of followers is nice, at the end...Should Healthcare Brands Work With Influencers?
A trend for medical companies and healthcare brands to turn to celebrities and influencers to...
One of the key skills needed for public speaking is being able to read the room: understand who you’re addressing...
Are you feeling overwhelmed with a never ending to-do list for your business? At this time of year, it can...
TV adverts remind us that, worryingly, 1 in 2 of us will get cancer at some stage in our lives. ...
65% of consumers prefer dealing with brands they can reliably message on social media. 61% expect a reply faster than...
As the holiday season will be here in the blink of an eye, we thought that those of you who...
At last, native Instagram scheduling in an official app! Scheduling Instagram posts has always been tricky. For anyone trying...
